Practical trade show discussion you can put to work. Beware, this marketer doesn't follow the crowd. Dare to be different and get better results.

Thursday, January 06, 2005

Las Vegas SUN: Glitches, hope for a digital future mark Gates' CES keynote speech

I love the real world! I have seen more product demonstrations 'fail' than you can shake a stick at.

Las Vegas SUN: Glitches, hope for a digital future mark Gates' CES keynote speech

Remember and never forget the PURPOSE of a demonstration. This one seemed to reinforce the Microsoft brand of 'computer freeze'. I am guessing that wasn't the goal of this presentation.

So if you absolutely MUST show a new product make sure you only show what works. No random 'let's just see what it does when you press this button' demos.

More on this later!

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