Tradeshow promotional items? Does a promotional pen really cut it?

I attended a trade show in Seattle in 2004 and there were 85 exhibitors present. As a test, I walked up and took a pen from each tradeshow exhibitor who had one on the table.

There were 22 booths where I walked up, took a pen, and kept on walking!

To me, if you are spending the money to exhibit at the show and you produce custom pens with a logo on it . . .

I am darn sure going to find out who the bloke is that walks up and grabs a pen!

Make sure you engage people who walk through your booth.

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