Practical trade show discussion you can put to work. Beware, this marketer doesn't follow the crowd. Dare to be different and get better results.

Monday, February 07, 2005

Archery Trade Association Show in Indianapolis, and the Shooting, Hunting and Outdoor Trade Show in Las Vegas.

This is a great article with insight into these large shows.

Oshkosh Northwestern - Hunting remains passion for millions

Of special note towards the end of the article is the comment on how much time he could spend as a delegate (68 seconds!) if he attempted to visit EVERY booth.

How do you help your customers prioritize who they visit at a show?

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