Preshow Public Relations Work - Hop-on to Exhibit at CTIA Wireless 2005 Trade Show in March

I came accross a company the other day doing some preshow PR work by the book. They put out a press release announcing their attenance at an upcoming show.

Hop-on to Exhibit at CTIA Wireless 2005 Trade Show in March

Did they do the whole job? Did they contact media to see who is attending the show? Are they tracking the traffic back to their site from the release? Is the release optimized to be found by search engines? Did they send the release to their clients to ensure they know about the show and their presence?

There are a million specific marketing programs that could be run based on this simple release.

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