Practical trade show discussion you can put to work. Beware, this marketer doesn't follow the crowd. Dare to be different and get better results.

Wednesday, February 02, 2005

Tradeshow Promotional Items. Part II

Tradeshow promotional items are one area that companies spend way too much time on before a show. How many meetings to determine the style of pen, color of pen, how many pens, who gets a pen, the pen budget.

There are literally thousands of items to put your logo on. Ask yourself, does the item support your show goal? Even better, how will this item help us get more "insert show goal here" than without it?

If you haven't tried to find an item for a show online, brainstorm at WWW.BRANDERS.COM for tradeshow promotional items

Don't follow the crowd.

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