Practical trade show discussion you can put to work. Beware, this marketer doesn't follow the crowd. Dare to be different and get better results.

Wednesday, March 30, 2005

Comdex postponed until 2006

I wonder, how long can marketing research take? I think trade shows themselves could take a lesson from Al and Laura Ries about the value of a category and the role of a brand in that category. If you haven't read it, read The Origin of Brands. Love their stuff.

Read the article about Comdex here.

InformationWeek > Comdex postponed until 2006 > Comdex Trade Show Cancelled Again > March 29, 2005

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