. . . of the 11,000 trade shows presented in the United States each year, less than 100 audit their attence . . . Yikes.

This according to Skip Cox, president of Exhibit Surveys. Read the story below.

Reed Exhibitions Moving To Third-Party Attendance Audits For USA Shows; Customer-Focused Initiative Planned as Part of Broader Focus on ROI

The good news is there is an awareness that accountability to exhibitors is a good thing. But this industry isn't a new one. Can you imagine newspapers and magazines not knowing (or publishing) their circulation numbers?

I think this is great. And 11,000 shows in the USA? That's fantastic. Find the right show for you at www.marketing-for-small-business.com