Trade Show Marketing quote by Seth Godin

I am in the middle of reading Seth's work and there is a great quote in the Purple Cow book. He states on p 79 ". . . they visit trade shows to stay on the cutting edge-not just to help their company survive, but because they like that edge."

This is a great reminder that trade show marketing is about being at the lead of your industry. A reminder that a great trade show objective is to launch a new product.

Love his stuff.

More trade show marketing ideas here: www.tradeshow-marketing.com.