Trade Show Ideas - Part 2

Where do you go for trade show ideas?

There is no better place than talking to fellow exhibitors. I heard a story last night from an exhibitor that created a real buzz at their show by offering to give a free copy of their guidebook (Value $20).

But instead of just having a box of free books on display, she offered to give delegates a free book if they came to her booth. This was done BEFORE the show.

After half a day, the book was seen in the hands of many people on the show floor and people were asking where they could get a copy?

This drove traffic to the booth like crazy. The difference was making the book be perceived as having value.

Click here to read some 147 trade show ideas that could work for your upcoming show.