Keep your eye on your trade show

Sympatico / MSN: "IDG announced plans in October 2002 to move the show from New York to Boston, with Apple Computer immediately announcing that it would not join IDG in the move"

If you participate in a show, watch what the show managment does with the show. If you know your trade show marketing objectives and follow a show. You may find yourself in step with the show politics and not your clients.

Without Apple this show became less interesting to the Mac audience.

Watch the big show sponsors and see what they do.