. . . of the 11,000 trade shows presented in the United States each year, less than 100 audit their attence . . . Yikes.

This according to Skip Cox, president of Exhibit Surveys. Read the story below.

Reed Exhibitions Moving To Third-Party Attendance Audits For USA Shows; Customer-Focused Initiative Planned as Part of Broader Focus on ROI

The good news is there is an awareness that accountability to exhibitors is a good thing. But this industry isn't a new one. Can you imagine newspapers and magazines not knowing (or publishing) their circulation numbers?

I think this is great. And 11,000 shows in the USA? That's fantastic. Find the right show for you at www.marketing-for-small-business.com

Comdex postponed until 2006

I wonder, how long can marketing research take? I think trade shows themselves could take a lesson from Al and Laura Ries about the value of a category and the role of a brand in that category. If you haven't read it, read The Origin of Brands. Love their stuff.

Read the article about Comdex here.

InformationWeek > Comdex postponed until 2006 > Comdex Trade Show Cancelled Again > March 29, 2005

The World's Greatest Trade Show Marketing Guide is launched!

It is now official. On March 15, the ebook is launched.

Now you can find the insiders 'how to' in a clear concise trade show guide.

Click here to read more www.tradeshow-marketing.com.

Trade Show Ideas - Part I

Where do you go for trade show ideas?

There is no better place than on the show floor. You can read books, look at exhibits, but you can really only tell how a booth promotion performs by seeing it in action.

Click here to read some 147 trade show ideas that could work for your upcoming show.

Trade Show Promotions - Part 1

Trade show promotions is one area that is very challenging to do in house.

Everyone has their own idea - even if they have no marketing knowledge or skills or experience.

But the key to a good promotion is in the results. Call your marketing peers and ask what they did and what was the result. Then adapt it if you can.

Don't let people (i.e. non-marketing professionals) bully you into using their idea without having done your homework.

Click here to read some trade show promotions ideas.